Sep 05, 2023, 10:32 PM
Latch Inc., a startup that initially focused on smart locks, is rebranding as Door.com. This name change signifies the company's expansion beyond its original proptech focus. Latch had pivoted to become more of a platform for landlords and real estate firms, and the shift to Door.com appears to indicate a broader expansion.
The company, led by Jamie Siminoff, founder of Ring, is now emphasizing the empowerment of gig workers. Door.com plans to launch an app called James, which promises gig workers the ability to set their own prices, keep 100% of the fare (with a 5% fee for payment, credit card, and platform charged to riders), and manage bookings efficiently within the app.
This rebranding comes after Latch faced challenges, including being delisted from Nasdaq trading due to delays in restating its financial statements. Siminoff and Door.com aim to support and empower gig workers, focusing on their needs and financial well-being as they expand their services and offerings.
The company, led by Jamie Siminoff, founder of Ring, is now emphasizing the empowerment of gig workers. Door.com plans to launch an app called James, which promises gig workers the ability to set their own prices, keep 100% of the fare (with a 5% fee for payment, credit card, and platform charged to riders), and manage bookings efficiently within the app.
This rebranding comes after Latch faced challenges, including being delisted from Nasdaq trading due to delays in restating its financial statements. Siminoff and Door.com aim to support and empower gig workers, focusing on their needs and financial well-being as they expand their services and offerings.
