[pompa2121]

As a energy drink brand Redbull is advertising themselves by competing in most popular sports rather than advertising a team that is already competitive in the sport. Few examples are the Formula 1 team or the football team RB Leipzig which is competing in the German League. But how profitable is this really compared to just signing a sponsorship with an already successful team?

[19689p]

I think it is a better advert strategy as this has better outreach in terms of AUDIENCE. They prevent putting themselves in a BOX aligned to a TEAM, whose performances can deteriorate over time. Besides, other teams might feel jealous and avoid their drink in entirety- which will lead to lower patronage

[evoon]

They could stop sponsoring things and still be very very profitable I think
Most of their customers buy it without being influenced by their sponsoring

[SharonGifted]

They like to apply their logo to various extreme sports, which is very eye-catching.

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[GabeX]

I  think it is a better advert strategy  as this has better outreach in terms of AUDIENCE. They prevent putting themselves in a BOX  aligned to a TEAM, whose performances can deteriorate over time.  Besides, other teams might feel jealous and avoid their drink in entirety- which will lead to lower patronage

This is the answer. By becoming a team, they open themselves to more opportunity. They can also make money from it.

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